Episode 135: Mastering Social Media and Pinterest for Your Paper Business

Season #6

Welcome to the latest episode of Paper Talk Podcast! Today, we're excited to host the talented paper artist and creative entrepreneur, Poy T. Granoti of Summer Space Studio. Poy shared her valuable insights on navigating the ever-changing landscape of social media, the importance of branding for creative businesses, and harnessing the power of Pinterest to drive success.

What You’ll Learn in Episode 135:

  • Changes in social media algorithms and how they impact artists.
  • Strategies for maintaining a healthy relationship with social media.
  • The importance of branding and how it can help creative businesses stand out.
  • Insights into utilizing Pinterest for reaching target audiences and driving revenue.
  • Tips for researching keywords and understanding the user journey on Pinterest.
  • An overview of Idea Pins on Pinterest and recent changes to the feature.
  • Balancing personal and promotional content on social media and finding a unique voice.
  • Poy's personal experience with sponsorship opportunities and promoting products.
  • Sneak peeks into Poy's upcoming projects and her approach to creating holiday-themed paper art

Below you’ll find a sneak peek into our stimulating discussion. While we'll be sharing some helpful tips, we encourage you to listen to the full podcast episode for the complete conversation and to truly immerse yourself in Poy's expertise.

So, without further ado, let's explore the fascinating world of social media, branding, and Pinterest!

Staying Sane in the Ever-Changing Social Media Landscape

In today's digital age, social media platforms like Instagram and TikTok have become integral to the success of creative entrepreneurs. However, navigating the ever-changing landscape of these platforms can often feel like a rollercoaster ride. We had the pleasure of discussing these challenges with the talented Poy.

Algorithm changes are one of the major hurdles that creators and artists face on social media. Poy shared her insights on the impact of these changes and how they can affect visibility and engagement. But fear not! Poy also offered valuable tips on how to maintain your sanity amidst these fluctuations.

One of the key takeaways from the episode was the importance of setting boundaries. It's easy to get caught up in the never-ending cycle of posting, commenting, and chasing algorithms. Poy reminded us of the significance of being present and taking breaks to avoid burnout. By creating a healthy balance between work and personal life, we can approach social media with a refreshed mindset and better focus on our creative endeavors.

Listen to the episode to hear more about the importance of adapting to new technologies like AI in marketing and how to stay ahead of the curve.

Branding and the Power of Personality

Branding plays a crucial role in the success of any creative business. On the podcast, we explored how showcasing personality alongside products can create a strong connection with your audience and set you apart in a crowded social media landscape.

When it comes to branding, it's not just about having a logo or a catchy tagline. It's about creating a consistent and authentic brand voice that resonates with your target audience. Poy shared her experiences and emphasized the power of injecting your personality into your brand. By letting your true self shine through, you can forge a deeper connection with your followers and create a loyal community.

During the podcast, Poy's genuine enthusiasm and personal touch stood out. Her presence on social media extends beyond showcasing her paper flowers. This approach has allowed her audience to feel like they knew her, creating a sense of familiarity and trust. By infusing her own unique personality into her brand, Poy effectively differentiated herself from competitors and built a devoted following.

We encourage you to reflect on your own brand voice and consider how you can infuse your personality into your business. What sets you apart? What makes your creative journey unique? By answering these questions, you can uncover your brand's authentic voice and use it to forge a genuine connection with your audience.

Pinterest: Unleashing the Power of Visual Discovery

When it comes to visual discovery and reaching a broader audience, Pinterest emerges as an invaluable platform for creative businesses. We had an insightful conversation with Poy about harnessing the potential of Pinterest and maximizing its impact on your creative journey.

Pinterest offers a unique opportunity to showcase your work, gain inspiration, and drive traffic to your website or online store. To make the most of this platform, Poy emphasized the importance of conducting thorough keyword research. By understanding the search behavior of your target audience, you can optimize your content and increase its visibility. 

Furthermore, Poy highlighted the significance of understanding the user journey on Pinterest. By creating boards that align with your category or niche, you can curate a collection of pins that appeal to your target audience. Additionally, Poy discussed the concept of an anchor board, which showcases your own products exclusively. Listen to the episode to hear her full explanation.

It's worth mentioning that Pinterest has recently made changes to its platform, including updates to its feature called Idea Pins. While these changes offer exciting possibilities for creators, we encourage you to listen to the podcast to gain a comprehensive understanding of these updates and how they can benefit your creative business.

Balancing Personal and Promotional Content on Social Media

In today's digital landscape, social media plays a pivotal role in the success of creative entrepreneurs. However, managing social media platforms can be a challenging task, especially when it comes to striking a balance between personal and promotional content.

When it comes to managing social media, each individual approaches it differently. In the episode, our hosts, Quynh and Sara, shared their personal strategies for maintaining a healthy relationship with social media. They emphasized the importance of being intentional and setting boundaries. Listen to learn how they were able to create a sense of balance and avoid feeling overwhelmed.

It's important to find your own balance between personal and promotional content on social media. While it's crucial to promote your products and offerings, injecting a personal touch and showcasing your unique personality can make a profound impact on your audience. Poy's success in incorporating her personality into her brand resonates with her followers, creating a strong connection beyond just the products she offers.

"Be active on [social media], but you need to find your balance for it too." - Poy

As paper florists, paper artists, and creative small business owners, it's essential to navigate the digital landscape with confidence. By implementing the insights and tips shared in this episode, we can develop strategies that help us find success and build a strong online presence. However, there's much more to uncover in the full conversation, so we highly encourage you to listen to Episode 135 of Paper Talk Podcast for a deeper dive into these topics.

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Let us know how you manage social media for paper flower business or if you still have questions!


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