Ep 151: Elevate Your Pinterest Presence with Gisela Santos

Season #6

In today's digital landscape, social media platforms play a crucial role in connecting businesses with their audience. While platforms like Instagram and TikTok often steal the spotlight, there's one platform that holds immense potential for creative business owners and artistic entrepreneurs: Pinterest. In Episode 151 of Paper Talk, we sit down with Gisela Santos, the mastermind behind Love Bloom Social, to uncover the secrets of leveraging Pinterest to drive website traffic and engagement.

Here’s what you’ll learn when you listen:

  • Learn practical tips for optimizing Pinterest profiles, creating engaging pins, and utilizing keywords to maximize visibility.
  • Discover the overlooked potential of Pinterest as a vital tool for driving website traffic and engagement.
  • Explore how Pinterest serves as a unique one-stop destination for inspiration and idea exploration, unlike traditional social media platforms.
  • Gain insights into why Pinterest might have been neglected in favor of other social media platforms and the surprising impact it can have on revenue.
  • Hear success stories of achieving remarkable growth by creating innovative and visually appealing content.

Tune in now to hear all of Gisela’s amazing expertise, but here’s a sneak peek of what you’ll learn when you listen to the full episode:

The Unique Role of Pinterest in the Social Media Landscape

Pinterest stands out among social media platforms due to its unique approach to content discovery and sharing. Unlike platforms like Instagram and Twitter, where users primarily engage with real-time updates, Pinterest serves as a visual search engine where individuals discover and save content for future reference. As Gisela Santos explains in the episode, Pinterest is more than just a social network; it's a hub for inspiration and idea exploration. Gisela highlights how Pinterest users often turn to the platform to discover information and improve their crafts, making it an invaluable resource for creative business owners and artistic entrepreneurs.

Despite its potential to drive significant traffic and engagement, Pinterest has been overlooked by some businesses and creators. On the podcast, Gisela delves into the reasons behind this neglect, citing misconceptions about the platform's relevance and effectiveness. She emphasizes the importance of understanding Pinterest's unique dynamics and its role in the social media landscape. 

Listen now so you can learn more about tapping into Pinterest's niche appeal and the diverse interests of its user base. You can unlock the vast potential for growth and brand visibility found on this underutilized platform.

Expert Strategies for Pinterest Success

In the episode, Gisela shares expert tips for optimizing Pinterest profiles and creating engaging content that resonates with the platform's audience. One key strategy she emphasizes is the importance of incorporating relevant keywords into pin titles, descriptions, and alt text. By doing so, businesses can improve their visibility in Pinterest search results and attract a wider audience interested in their products or services. Gisela also stresses the value of innovative content creation, urging businesses to think creatively and deliver content that stands out amidst the platform's visual landscape.

When you listen, you’ll hear Gisela’s account of achieving over a million views a month for one of her pins. Learn how she achieved this success and how you can use the same strategies to help your pins succeed. Highlighting success stories of personal accounts achieving remarkable growth through strategic Pinterest use further underscores the platform's potential as a powerful marketing tool. 

Building Long-term Relationships

One of the unique aspects of Pinterest that we discuss in the episode is the unique opportunity for businesses to foster long-term relationships with their audience. Unlike other social media platforms where content may have a fleeting lifespan, Pinterest pins have the potential for indefinite visibility and ongoing engagement. By consistently sharing valuable content and actively participating in the Pinterest community, businesses can cultivate trust and loyalty among their followers. This trust forms the foundation of sustainable growth, as loyal customers are more likely to advocate for and patronize businesses over time.

Leveraging this long-term trust and visibility is essential to building your creative brand. Nurturing a strong base of support is how you can turn one time customers into lifelong fans of your art. Be sure to listen to the episode to learn more about the unique way Pinterest can help you foster these relationships.

“For anyone that wants to get on Pinterest, make sure that what you're posting, what you're creating, is innovative and that it's visually pleasing, either in an image format or in a video format, and make sure that your target audience is as wide as it can be.” - Gisela

For creative business owners and artistic entrepreneurs, Pinterest holds untapped potential as a powerful marketing tool. By implementing expert strategies shared by Gisela Santos in Episode 151 of Paper Talk, businesses can unlock Pinterest's potential to drive website traffic, boost engagement, and expand their reach. Don't miss out on this opportunity to elevate your online presence and grow your business with Pinterest. Tune in to the full episode now and start your Pinterest journey towards success!

Be sure to listen to the entire episode for many more insights. For more inspiring discussions and helpful tips, be sure to join us on the Paper Talk Podcast or in our Facebook group. Please also consider donating on our website to help us keep producing great content like this. Together, we'll continue to grow, learn, and celebrate the artistry of paper flowers. Thank you for being part of our wonderful community.

By adopting these strategies and embracing Pinterest as a valuable marketing tool, creative business owners and artistic entrepreneurs can position themselves for success in the digital age. Don't underestimate the power of Pinterest – unlock its potential today and watch your business flourish.


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