Ep 170: Why Your “Why” Matters: Building a Creative Business with Purpose
The journey of a creative entrepreneur is rarely a straight line. More often, it's a winding path full of experimentation, burnout, big dreams, and even bigger doubts. That’s why on this episode of Paper Talk, Quynh Nguyen, Jessie Chui, and Sara Kim open up about what it truly takes to thrive, not just survive, as an artist today.
At the heart of their discussion is their upcoming 6-week Paper to Profits: The Mastermind program, which runs from May 20 to June 24, 2025. Together, they’re inviting creatives to join a community built on trust, strategy, and transformation.
What You’ll Learn in this Episode:
- Why understanding your personal and professional “why” is the key to success
- How pricing your art involves more than formulas—it’s about lifestyle design
- Real talk about using AI (like ChatGPT) to save time without losing your voice
- Why you need to know your numbers (and your taxes!)
- How global tariffs could be impacting your costs and pricing
- A sneak peek at thePaper to Profits: The Mastermind curriculum
Why Your “Why” Comes First
Jessie kicks off by highlighting a common issue: many creatives stumble into business without pausing to reflect on why they’re doing it. “Most of us just keep going—someone loves what we make, they offer to pay us, and suddenly we’re running a business,” she says. But three years in, we find ourselves questioning everything.
The first chapter of Paper to Profits: The Mastermind dives into this very question: What is your why? Is it to inspire? Educate? Find joy in the making? Your why will shape every business decision you make, from what jobs to take to how you grow your audience.
Sara’s Story: From Trend-Chasing to Heart-Led Work
Sara shares her early business pivots, including chasing trends like wedding accessories, before reconnecting with her true love - paper flowers. “I was doing it just for the money, but it wasn’t me,” she admits. Now, she balances income from paper flowers, digital products, and monetized social media content on her terms.
Pricing as a Lifestyle Decision
Jessie reframes pricing not as a rigid formula, but as a holistic business decision. "It’s not about what someone will pay. It's about how you want to live,” she says. During the The Mastermind, they guide creatives through building sustainable pricing that supports their revenue goals and lifestyle.
Knowing Your Numbers
Quynh and Sara both stress the importance of tracking costs - everything from shipping to sales tax. It’s easy to overlook these when starting out, but they add up quickly. As Sara recounts a wholesale mishap that left her barely breaking even, she underscores how essential it is to calculate true margins. “You don’t realize how quickly the small costs eat into your profits.”
Why You Can’t Ignore Social Media
Sara leads the social media portion of the mastermind, helping participants not only showcase their work but create monetizable content. “You don’t need to go viral to make an impact, but when you do, it’s magic,” she shares. She once had a TikTok video spark thousands of purchases in a single day.
AI Tools and Real-Time Efficiency
Quynh brings transparency to how the Paper Talk team now leverages AI tools like ChatGPT. From editing videos to generating SEO-friendly content, AI can be a time-saving partner if used wisely. She’ll be teaching how to prompt effectively and keep the authentic voice behind the automation.
Tariffs and the Hidden Costs of Creation
Jessie and Quynh explain how fluctuating tariffs impact supply costs - from paper to packaging - and why that matters to your pricing strategy. “We need to factor in more than just product cost. There’s shipping, taxes, even the risk of sudden price hikes,” Quynh notes.
Community, Not Competition
Finally, they emphasize the magic of being in a group where others truly understand your challenges. “We’ve all been there,” Quynh says. “When you hear how others solved a problem, it gives you permission to find your own way too.”
Paper to Profits: The Mastermind is limited to just 24 seats and includes:
- 6 weekly live sessions
- 250+ page Paper to Profits book with 9 Chapters plus 4 bonuses
- Worksheets, prompts, and recordings
- Direct feedback and Q&A opportunities
- A private, supportive peer group
Your Journey Towards a Thriving Creative Business Starts Here With Us.
This isn’t just about learning. It’s about building your dream creative life. If you're ready to align your work with your purpose, connect with like-minded artists, and finally gain control of your business strategy, sign up for Paper to Profits: The Mastermind.
