Ep 202: "I Have a Business Name, Now What?" How Two Paper Flower Artists Built Their Businesses Together with Cher Lutz and Sandy Goetz
What happens when an online community finally meets in person? In this episode, Quynh, Jessie, and Sara welcome two members of the Paper to Profits Mastermind, Cher Lutz and Sandy Goetz, who joined us for our first in-person retreat in Seattle.
We share our favorite moments from the weekend: a first night of wine, cheese, and easy conversation, practicing our elevator pitches over lunch (yes, even we were nervous), a charcuterie board activity that turned strangers into collaborators, and a dreamy afternoon among the dahlias with photographer Yvonne Wong.
Then Cher and Sandy open up about why they keep coming back. Cher talks about finally finding people who understand the challenges of running a creative business. Sandy, now two and a half years into the Mastermind, names the one thing that changed everything for her: accountability. Without it, she says, she would still be asking, "I have a business name, now what?"
"You've given me the confidence to put myself out there and make myself and my art known." - Sandy Goetz
We also talk about why building structure is so hard when no one hands you a schedule, how three mentors can shorten your learning curve, and why our WhatsApp group chat has become everyone's favorite cheering section. Plus, what is in our shopping carts, including a cordless glue gun, a book about paper collage pioneer Mary Delany, and grow lights for Seattle's dark winters.
Curious about the Paper to Profits Mastermind? Learn more at https://www.papertalkpodcast.com/mastermind.
Learn more about Sandy Goetz and Cheramie Lutz:
Sandy’s Instagram: @goetz_bespoke
Sandy’s Website: Goetz Bespoke
Cheramie’s Instagram: @withlovecheramie
Timestamps:
00:28 Welcome Cher Lutz and Sandy Goetz
01:16 Favorite moments from the Seattle Mastermind retreat
06:53 Why Cher and Sandy have stayed with the Mastermind
10:39 Accountability goes both ways: mentors as coworkers
12:33 Looking outside your niche and getting three perspectives
14:07 Where Sandy would be without the Mastermind
14:50 Building structure when no one gives you a schedule
18:19 Cheering each other on in the group chat
20:40 What would make the Mastermind even better?
21:47 What is in our shopping carts
27:24 Thank you and goodbye
What's In Our Shopping Cart:
Paper Talk is supported by our community of readers and listeners. When you click on our affiliate links, we may earn a commission for qualifying purchases made through Amazon.com, Shareasale, or similar affiliate marketing programs. This commission goes directly into the maintenance of this website and our podcast.
- Quynh: Sansi Grow Light https://a.co/d/01fXxqfi
- Jessie: KT Tape
- Sara: Vivaia Round-Toe Stretchy Wool Knee-High Boots (Filipa)
- Sandy: HOTO cordless auto-dispensing glue gun (found at Costco)
- Cher: The Paper Garden by Molly Peacock, about Mary Delany
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