Episode 64: Artist Spotlight - Keeping Your Brand Consistent across Platforms with Sara Kim

Paper florist Sara Kim shares how she makes her brand instantly recognizable on any platform and how she’s successfully transitioned her business over the years.

You know branding is important, but that’s easier said than done. How do some creators make their brand instantly recognizable, even across different platforms: Instagram, Facebook, YouTube, everywhere?

Sara Kim of Handmade by Sara Kim is one of those amazing creators whose work you can identify with a glance because of her incredible branding work. In our latest episode of Paper Talk, we chatted with her about the winding journey her business has taken and how she’s kept her brand consistent through changes and across platforms. As Sara said, “It’s the little details that no one really notices.”


She had lots more to say on the subject, and you won’t want to miss out on any of her helpful advice for small business owners. Here’s what you’ll learn when you tune...

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Episode 62: Over Coffee - Pricing Your Products with Erin Shackelford and Jesalyn Pettigrew

Learn how to price your products and services with advice from four small business owners - Erin Shackelford, Jesalyn Pettigrew, Quynh Nguyen, and Jessie Chui, in the paper flower, floral arranging, and flower farming industries. 

Does your stomach tie up in knots at the thought of pricing your products or services? A quick search will show that paper flowers come with all sorts of price tags attached. How do other paper florists come up with those price points? Are you charging too much or too little?

Camas Design

“I looked back on what I had done that summer, thinking I had done great for that first year…But when I looked at my profit margin, I realized it was not a sustainable business model.” - Erin Shackelford


Paper florists aren’t the only ones to struggle with this problem. Small business owners of all kinds lose sleep over the pricing question. That’s why on our Season 3 premier of Papertalk we took on this important topic and...

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Episode 57: Over Coffee - The Paper Florist Industry is About to Get a Whole Lot Stronger with Quynh and Jessie

Learn about the exciting new projects you can participate in that will promote and grow the paper florist community, and help us all succeed in our new industry.
You want to connect with more clients. You want your amazing creations to be enjoyed. Spending time to promote your work is not what you imagined doing when you became a paper florist. Well, we’ve got your back. There is strength in numbers, and the paper florist community is about to get a whole lot stronger, together. 
Paper florists are scattered all over the world, which is why you’re reading these words! You want to connect with others in our industry. That’s always been the heart and soul of Paper Talk and the Paper Florists Collective. This is why we are so excited for some big projects coming down the pipeline. These projects will include all paper florists who want to participate, and they will help us all to promote and grow our industry.
In this episode of...
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