Episode 66 - Books to Read That Are Helping Us Build Our Brands

Hear about the books Jessie and Quynh are reading right now and some of the valuable information they’ve learned about branding and building their businesses.

“It’s one of those few books...that’s very actionable. It’s set out in very straightforward categories, let’s say ‘5 things you need to do to create a...resilient brand.’” - Jessie

Do you wonder where we turn for info about building our brands? While experience is important, learning from others can save a lot of time and heartbreak—one reason why we’re committed at Paper Talk to share, connect, and grow with our community of paper florists. 

The small business landscape is always shifting over time, and one way we keep up with those changes is by reading books from experts. As Jessie said about the book she’s been reading, “I found her really interesting because she’s talking about marketing in the 21st century, like about now as...

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Episode 62: Over Coffee - Pricing Your Products with Erin Shackelford and Jesalyn Pettigrew

Learn how to price your products and services with advice from four small business owners - Erin Shackelford, Jesalyn Pettigrew, Quynh Nguyen, and Jessie Chui, in the paper flower, floral arranging, and flower farming industries. 

Does your stomach tie up in knots at the thought of pricing your products or services? A quick search will show that paper flowers come with all sorts of price tags attached. How do other paper florists come up with those price points? Are you charging too much or too little?

Camas Design

“I looked back on what I had done that summer, thinking I had done great for that first year…But when I looked at my profit margin, I realized it was not a sustainable business model.” - Erin Shackelford

 

Paper florists aren’t the only ones to struggle with this problem. Small business owners of all kinds lose sleep over the pricing question. That’s why on our Season 3 premier of Papertalk we took on this important topic and...

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Episode 61: Over Coffee - How to Be Part of the Paper Florists Member Directory

over coffee season 2 Aug 27, 2020

Hey Paper Florists - Do you want to spend more time on your craft and less time chasing down clients? Or are you a vendor who needs to reach more paper florists?  

Well, look no further. Quynh and Jessie talked about this project in Episode 57, and now it's live. The Paper Florists Member Directory is finally here!  When you sign up as a Member, you’ll be listed in our worldwide directory, the first of its kind for paper florists and vendors. With just a few clicks, potential clients can connect with you like never before. We’re talking commercial businesses, photographers, fresh florists, event planners, and more. 

We’ll do the heavy lifting with advertising, spreading the word on influential podcasts and blogs like Botanical Brouhaha

All you have to do is sign up at thepaperflorists.org and pay a small annual fee —only $4.08 a month! The same as that fancy latte you love. And it goes to maintaining the tech-related stuff for the...

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Episode 57: Over Coffee - The Paper Florist Industry is About to Get a Whole Lot Stronger with Quynh and Jessie

 
Learn about the exciting new projects you can participate in that will promote and grow the paper florist community, and help us all succeed in our new industry.
 
You want to connect with more clients. You want your amazing creations to be enjoyed. Spending time to promote your work is not what you imagined doing when you became a paper florist. Well, we’ve got your back. There is strength in numbers, and the paper florist community is about to get a whole lot stronger, together. 
 
Paper florists are scattered all over the world, which is why you’re reading these words! You want to connect with others in our industry. That’s always been the heart and soul of Paper Talk and the Paper Florists Collective. This is why we are so excited for some big projects coming down the pipeline. These projects will include all paper florists who want to participate, and they will help us all to promote and grow our industry.
 
In this episode of...
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Episode 54: Over Coffee - When to Work for Free with Kate Alarcon

over coffee season 2 Jul 09, 2020

This week on our Paper Talk Podcast, we want to talk about when it's ok to work for free with our friend, Kate Alarcon.

As much as we hate to admit it, we've all made paper flowers for "free" in one way or the other. Often, it's in the early stages of our paper flower journey, when we're desperate for exposure, when we don't have the guts to ask for the right kind of compensation (or any compensation at all), when we're not all that confident about work. If we're lucky, we come out of it a better artist or entrepreneur with opportunities that we never dreamed of. On the other hand, if those opportunities aren't fruitful, we might feel slightly disappointed, even resentful perhaps. 

Above: Quynh's Cherry Blossom exhibit at Fran's Chocolate

When would you work for free? In this episode, each of us explain when we've worked for free and why those opportunities were or were not ones that we would ever do again.

 

 Above: Jessie's...

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Episode 48: Over Coffee - Selling, Teaching & Buying: Intellectual Property Considerations

over coffee season 2 May 21, 2020

In this episode, we address some of the concerns that Quynh has about her collaboration with artists for The Posey Box and the issue of intellectual ownership. We both offer online courses for purchase, and we teach workshops on a regular basis. As teachers, we want to ensure that we provide high quality content - from instructions to templates - to all of our students. If you buy a course from us or learn from us at a paid workshop, it’s more than a business transaction for us; it’s a student-teacher relationship. But there’s also the possibility that someone may take our hard work and re-sell it or re-teach it for a profit.
 
We have also been students; as students, we are interested in learning new skills and techniques and are willing to pay for it. However, it’s always unclear what you can do with the intellectual property you’ve then acquired. What can we do with the skills and techniques learned, or the templates, or the paper flower? Then...
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Episode 47: Over Coffee - International Paper Flower Day with Kate Alarcon

over coffee season 2 May 14, 2020

May 14 is International Paper Flower Day, and in celebration of this special day, we've invited one of our favourite artists, Kate Alarcon of The Cobralily, to talk about it with us. Thanks to Kate - she came up with the idea of designating a specific date to celebrate our paper flower community and our art - paper flowers are spreading like wildfire around the world.

Listen to Quynh and Jessie as they talk to Kate about how she came up with the idea of International Paper Flower Day, the impetus for it, and what she hopes it'll achieve.

 

GIVEAWAY

Be sure to head over to our IG account and check out our International Paper Flower post for a chance to win a copy of the following books:

Jessie Chui's Paper Flower Art: Create Beautifully Realistic Floral Arrangements

Kate Alarcon's Uncommon Paper Flowers

Lucia Balcazar's Build a Flower: a Beginner's Guide to Paper Flowers 

 

HOW TO ENTER:

To enter into the...

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Episode 44: Over Coffee - Transforming Your Paper Flower Passion into a Business

over coffee season 2 Apr 23, 2020

Today we talk about our passion project for the last few months - Paper to Profits

When we returned from the Masterclass in Monroe, Washington last year, we met so many incredibly talented paper florists who were hungry for more information on how to transform their hobby into a viable business and build it to last. So for a year, we mulled over how to deliver the content we knew so well. As female paper florist entrepreneurs with a wide variety of experiences, we have so much experience and skills to pass on to our students and to mentor them, but how? 

And then the Covid-19 pandemic happened and many people lost their jobs or their positions became precarious. We began to reflect on the priorities of our lives and realized that life is too short to live it working in a job that we had no passion for.

So it became clear to us that this was the perfect time to offer a Program that could help our students become their own...

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Episode 39: Over Coffee - Is Covid-19 Affecting You?

over coffee season 2 Mar 25, 2020

 
 
Over the weekend, our governments began to implement stricter guidelines and policies regarding social distancing in efforts to "flatten the curve" and slow down the spread of Covid-19. Many countries are now prohibiting entry of non-residents, and locking down many public spaces like schools, libraries, community centres, and daycares. Large social gatherings like weddings, workshops, and events are being cancelled and/or postponed worldwide. It's not a surprise if Covid-19 affecting you.
 
In this Episode, Quynh and Jessie talk about how Covid-19 is affecting them, how the Covid-19 related policies may affect their relationships with their vendors and/or clients, and the issues that may have to be addressed as a result.
 
Here are a few links to some resources to help you navigate through some of these issues:
 
Wedding...
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Episode 35: Over Coffee: Q & A with Our Community

over coffee season 2 Mar 25, 2020

Welcome to our new Over Coffee segment called “Q & A with Our Community” where we answer questions from listeners about anything paper flower related. Be sure to leave your questions in the comments below or email us at any time!

In today’s episode, we answer questions about how to pack for shipping and what shipping methods we use. We also talk about the different paper mediums we use and how we decide which one to use for which flowers.

Be sure to leave your questions in the comments below or email us at any time!

In today’s episode, we answer questions about how to pack for shipping and what shipping methods we use. We also talk about the different paper mediums we use and how we decide which one to use for which flowers.

 
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